About BRINK Foundation

Our Vision is a better Internet.

We want to educate policymakers and digital consumers (YOU) about what is happening to us (YOU), how it is happening and why we (YOU!) should care.

We are currently focusing our efforts on fighting the following four destructive forces:

Filter Bubbles left, right and center.

The tendency to Skew to Sensationalism.

How algorithms push us toward regressive Binary Thinking.

The perils not-so-hidden in Unclear Authority.

We take issue with the very construct of the Internet. The dream was that it would bring us together. In reality, it is tearing us apart.

Come on humanity, we can do better!

We use our deep bench of marketing skill sets, moxie and a few of your dollars to spread the word wide. We create free lesson plans for teachers, drop educational campaigns into the conversation and sponsor events that get people thinking. If you give us a few Benjamins we will spend them wisely. What we do is not cheap, but it works.

It’s time to stop making excuses, time to act!



Our Projects

Pidgin Palace Arts

We are currently renovating a carriage house built in 1910 to serve as BRINK Foundation's Tucson HQ. The 2000 square foot space has hardwood floors, beautiful light and 16 foot high ceilings. Pidgin Palace Arts will be a space for humane connectivity, a place to develop and create concepts to fight the algorithms. See More

Explaining Algorithms

The BRINK Foundation writes and creates targeted content that explains how the algorithms work, how filter bubbles are created and the issues around discerning authority on the Internet. We are currently soliciting donations so that we can produce and make media buys to distribute this content. See More

Free Lesson Plans For All Grades

We believe Internet Literacy should be taught alongside English. If you give a kid an iPad when she is 3, by the time they are in grade school there had better be a plan for teaching how to use the Internet. We are currently working with educators to create modern teaching strategies so that we can distribute free lesson plans that will help teachers at all levels reach our kids and stimulate their minds. See More

PEEPAL FARM & A.R.I.

BRINK Foundation supports Peepal Farm and Animal Rights International for encouraging compassion, critical thinking, and “un-plugging” from the Internet in order to do positive action. We fund both Animal Rights International’s online media work as well as their on-ground animal welfare work (rescue and recovery of animals from the agricultural industry, and sterilizations for stray dogs). See More

Arizona Voter Guides

In 2018, we used Instagram Story videos to target young Arizona voters encouraging them to seek out impartial information on the candidates in the midterm election. Rising above polarized rhetoric to deliver clear, entertaining, non-partisan, unbiased guides, BRINK took home a prestigious REED award in the “Best Use of Technology for GOTV” category for this campaign. See More

United Nations

In 2016, we worked with the UN foundation to create a series of animated web spots highlighting important global issues. This video went viral, organically, after some millennial celebrities shared it on twitter. See More

Quick Takes

Our Vision is a better Internet.

We want to educate policymakers and digital consumers (YOU) about what is happening to us (YOU), how it is happening and why we (YOU!) should care.

We are currently focusing our efforts on fighting the following four destructive forces:

Filter Bubbles left, right and center.

The tendency to Skew to Sensationalism.

How algorithms push us toward regressive Binary Thinking.

The perils not-so-hidden in Unclear Authority.

We take issue with the very construct of the Internet. The dream was that it would bring us together. In reality, it is tearing us apart.

Come on humanity, we can do better!

We use our deep bench of marketing skill sets, moxie and a few of your dollars to spread the word wide. We create free lesson plans for teachers, drop educational campaigns into the conversation and sponsor events that get people thinking. If you give us a few Benjamins we will spend them wisely. What we do is not cheap, but it works.

It's time to stop making excuses, time to act!

Facebook knew their algorithms polarized us. And they killed the fix!

Facebook reportedly had evidence that its algorithms were dividing people, but top executives killed or weakened proposed solutions

Facebook reportedly had evidence that its algorithms were dividing people, but top executives killed or weakened proposed solutions

in Business Insider on 5/27/2020
View the Source

Destructive Forces of the Internet...

Coronavirus panic sells as alarmist information flies on social media

Coronavirus panic sells as alarmist information flies on social media

in Axios on 3/6/2020
View the Source

Watching your tone on social media is critically important. Knowing how the algorithms work will help you do that...

How the Transformative Power of Solidarity Will Beat Trump

How the Transformative Power of Solidarity Will Beat Trump

in The Intercept on 3/6/2020
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The Fake Factor i

Just when you thought the kids were all right...

Instagram will be the new front-line in the misinformation wars

Instagram will be the new front-line in the misinformation wars

in The Intercept on 11/21/2019
View the Source

Now Tim wants to fix it... Humpty Dumpty sat on a wall...

Web inventor Tim Berners-Lee unveils plan to save the internet | DW | 25.11.2019

Web inventor Tim Berners-Lee unveils plan to save the internet | DW | 25.11.2019

in DW.COM on 11/21/2019
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The Fake Factor i

Another voice in the chorus...

Facebook won't save us from fake news. We need to teach people to resist misinformation | Opinion

Facebook won't save us from fake news. We need to teach people to resist misinformation | Opinion

in Newsweek on 11/21/2019
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The Fake Factor i

Information is eating humanity for lunch. It should be the other way around....

The collapse of the information ecosystem poses profound risks for humanity

The collapse of the information ecosystem poses profound risks for humanity

in the Guardian on 11/19/2019
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The Fake Factor i

China leads the way! Who is next?

Shutterstock Is Latest Tech Company to Censor Itself for China

Shutterstock Is Latest Tech Company to Censor Itself for China

in The Intercept on 11/19/2019
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The Fake Factor i

Chicken or the egg? The broken Internet has pushed television into extremist partisan corners. Get mad about this!

Media filters set current impeachment hearings apart

Media filters set current impeachment hearings apart

in AP NEWS on 11/15/2019
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The Fake Factor i

Feeling incognito? Digital Fingerprinting is a completely insidious way for algorithms to sniff you out like a dog.

Think you’re anonymous online? A third of popular websites are ‘fingerprinting’ you.

Think you’re anonymous online? A third of popular websites are ‘fingerprinting’ you.

in The Washington Post on 31/10/2019 by Geoffrey A. Fowler
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The Fake Factor i

Facebook doesn't give a shit when politicians spread lies. The more money spent to pay facebook for the ad, the further the lie can spread!

Facebook’s Hands-Off Approach to Political Speech Gets Impeachment Test

Facebook’s Hands-Off Approach to Political Speech Gets Impeachment Test

in AP NEWS on 10/8/2019
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The Fake Factor i

Xenophobic Bullshit Juice

Michelle Malkin: 60 Terrifying Reasons Trump Is Right to Reduce Refugees

Michelle Malkin: 60 Terrifying Reasons Trump Is Right to Reduce Refugees

in Breitbart on 9/9/2019
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The Fake Factor i

At the the dawn of climate barbarism mass migrations occur around the world, while the Internet feeds the fires of Climate Change Denial.

Only a Green New Deal Can Douse the Fires of Eco-Fascism

Only a Green New Deal Can Douse the Fires of Eco-Fascism

in The Intercept on 9/9/2019
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The Fake Factor i

Do we need to NUDGE people to use their BRAINS?

When False Claims Are Repeated, We Start To Believe They Are True ? Here's How Behaving Like A Fact-Checker Can Help

When False Claims Are Repeated, We Start To Believe They Are True ? Here's How Behaving Like A Fact-Checker Can Help

in Research Digest on 9/12/2019
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